The Tourism Authority of Thailand is using Muay Thai to sell Thailand abroad: on 26 September 2026 it staged a Muay Thai event with Rajadamnern Stadium at the Sporthalle Wankdorf in Bern, with ten bouts and more than 2,000 spectators. TAT presents the sport as part of its "Healing is the New Luxury" campaign, linking it to fitness, discipline and wellness, and says it wants that interest to bring people to train in Thailand. Our Thailand team covers the event in its briefing on TAT's Muay Thai event in Bern. Here we look at how to put Muay Thai into a group programme.
Three Ways to Include Muay Thai
- A beginner session. One or two hours with a coach, in Bangkok or Phuket, suits mixed-ability groups and works as a team activity on an incentive.
- A fight night. An evening at a stadium gives the group the spectacle without anyone stepping into a ring. Book seats as a block and plan the transfer back.
- A camp week. Several days of training at a camp suit clients who already train, with recovery, meals and rest built around the sessions.
Questions to Ask Before You Book
- What is the group's level? Match the camp and the coach to the least experienced person, not the fittest.
- Is the fight calendar set? Stadium cards can change, so confirm the date before you print it in a programme.
- Who is not training? Plan a parallel activity for anyone who would rather watch, rest or visit the city.
- Is there medical cover? Ask whether the activity is covered by the group's travel insurance.
Pair It with Recovery
TAT's campaign ties Muay Thai to wellness, and a programme can do the same. A Thai massage, a spa afternoon or a quiet beach day after a camp week turns a hard training trip into a balanced one. Our Thailand team arranges the sessions, the stadium seats, the spa bookings and the transfers between them.
Frequently Asked Questions
What did TAT do with Muay Thai in September 2026?
It held a Muay Thai event with Rajadamnern Stadium at the Sporthalle Wankdorf in Bern on 26 September 2026, with ten bouts and more than 2,000 spectators.
Can a group with no experience try Muay Thai?
Yes. A beginner session with a coach is designed for people who have never trained, and it can be adapted for mixed fitness levels.
Should a group book a fight night in advance?
Yes. Book seats as a block once the fight card is confirmed, and arrange transport back to the hotel after the last bout.
Where Explera Fits
We plan group and incentive programmes across our destinations: Thailand, Japan, Korea and New Zealand. Our Thailand team handles Muay Thai sessions, fight nights, camps, spa bookings and the transport that joins them up.
Write to b2b@expleradmc.com or message +66 93 656 8090 on WhatsApp. Explera Thailand holds TAT licence No. 14/05119. Explera DMC is IATA TIDS-registered (96215733) and an ASTA member (900408341).
