Bangkok Motor Show 2027: Dealer Groups at IMPACT

The short answer

The 48th Bangkok International Motor Show is scheduled at IMPACT Muang Thong Thani, just north of Bangkok, until 4 April 2027, with the first day reported as either 22 or 24 March. Explera DMC plans hotels, weekday show visits, transfers and incentive evenings for dealer and automotive groups, and advises agents to confirm the dates with the organiser first.

Thailand's biggest car show returns to the same venue in spring 2027. Our Thailand team has the full notes in its Bangkok Motor Show 2027 guide. This page is the short version for agencies planning a dealer or incentive group.

What Has Been Announced?

Late March to 4 April 2027 at IMPACT Muang Thong Thani in Nonthaburi. Press reports give 22 March as the first day and several event listings give 24 March, so confirm the opening with the organiser, Grand Prix International.
A public show, not a trade-only fair. Carmakers use it to present new models to Thai buyers, so the halls are crowded, especially at weekends.
Record numbers in 2026. The 47th edition drew 1,798,312 visitors and recorded 132,951 car bookings, according to the organisers.

A car on a display stand under red lights at a motor show

How Should Dealer and Incentive Groups Plan?

Visit on a weekday. Weekday mornings are the calmest time to walk the stands and meet brand teams.
Choose where to stay. Hotels at Muang Thong Thani cut the transfer; central Bangkok suits groups that want the city in the evening.
Time transfers around the traffic. Roads around IMPACT are slow during the show, so coaches need generous margins.
Build the reward around the show. A hosted dinner, a day in the city or a few nights at the beach turn a show visit into an incentive trip.

A salesman showing a new car to a buyer in a showroom

Frequently Asked Questions

When is the 2027 Bangkok International Motor Show?

Press reports give 22 March to 4 April 2027, and several event listings give 24 March as the start. Confirm the opening day with the organiser before booking flights.

Where does the show take place?

At IMPACT Muang Thong Thani in Nonthaburi, just north of Bangkok.

Is it a trade-only event?

No. It is open to the public, so expect large crowds, especially at weekends.

How big was the 2026 show?

The 47th edition drew 1,798,312 visitors and recorded 132,951 car bookings, a record for the show.

Sources

Where Explera Fits

Our Thailand team books rooms near IMPACT or in the city, runs show-day coaches and adds sightseeing or a gala evening for incentive groups. For a trade-only industrial show in Bangkok later in 2027, see our note on Manufacturing Expo 2027.