Automation Thailand 2027 runs at BITEC in Bangkok from 10 to 12 March 2027, according to its organiser, Messe Frankfurt. It covers industrial automation, robotics and smart factories. Visitor registration had not opened when we checked. Explera DMC arranges hotels, show-day transport, interpreters and factory visits for delegations.
Trade fairs are working trips, and a factory-technology show suits engineers and buyers who want supplier meetings as much as hall time. Our Thailand team has the full notes in its Automation Thailand guide. This page is the short version.
What Has Been Announced?
- 10 to 12 March 2027 at BITEC, the Bangkok International Trade and Exhibition Centre in Bang Na.
- Organised by Messe Frankfurt. The 2026 edition had about 310 exhibitors and ran alongside PCB Thailand.
- Registration still to open. When we checked, the organiser's site asked visitors to leave their details for a reminder.

Who Should Go, and How?
- Engineers, plant managers and procurement teams, rather than leisure travellers.
- One or two show days are usually enough, with meetings or factory visits on the Eastern Seaboard.
- Easy access. BITEC is next to Bang Na station on the BTS Sukhumvit Line, on the road to Suvarnabhumi Airport.

Frequently Asked Questions
When is Automation Thailand 2027?
From 10 to 12 March 2027, according to Messe Frankfurt.
Where is it held?
At BITEC, on Bang Na-Trat Road in the south-east of Bangkok.
Is visitor registration open?
Not when we checked. The organiser's site offers a reminder for when it opens.
What can Explera arrange for a delegation?
Business hotels in Bang Na or on Sukhumvit, vans to the halls each morning, interpreters for supplier meetings and day trips to industrial estates in Chonburi or Rayong.
Sources
- Automation Thailand: show overview (Messe Frankfurt)
- Automation Thailand 2026: final report (Messe Frankfurt)
Where Explera Fits
Our Thailand team plans trade-fair and incentive programmes for travel agents, tour operators and MICE planners, and we can link a Bangkok show to programmes in our other destinations.
Write to b2b@explera.co.th or message +66 93 656 8090 on WhatsApp. Explera Thailand holds TAT licence No. 14/05119. Explera DMC is IATA TIDS-registered (96215733) and an ASTA member (900408341).